Bringing the Power of Social Media to Your Organization

Event date: Thursday March 4th 2010

• How to proactively leverage the social media channels that best fit your audience and objectives
• How to manage risk in terms of reputation and brand
• ROI: what to expect, what metrics are important and how to measure

Moderator:

Jennifer Prosek, Chief Executive Officer and Founder, CJP Communications - Bio

Speakers:

Alisa Bowen, Managing Director, Publishing, Thomson Reuters - Bio
Gary Sheffer, Vice President, Communications & Public Affairs, GE - Bio
Ben Vonwiller, Associate Principal, McKinsey & Company - Bio

For more information, please contact Eleanor French on +1 (212) 661-4060 or efrench@babinc.org

Date	Thursday March 4th 2010
Time	8:00am - 9:30am
Location	The Harvard Club Cambridge Room, 2nd Floor 35 West 44th Street (between 5th & 6th Avenues) New York City
Attendance Fees	Members: Complimentary Guests: $75

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