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SCOTTISH ENTERPRISE TURNS TO MWW GROUP TO
RAISE PROFILE OF SCOTLANDS RAPIDLY DEVELOPING BUSINESS SECTOR
MWW Group is pleased to announce that it has been retained by Scottish
Enterprise (SE), Scotlands Economic Development Agency.
MWW will lead a three-year campaign to promote Scotland and
Scottish businesses within the U.S. marketplace. Activities will include
efforts to attract direct investments, facilitate partnership investments,
increase trade opportunities and support licensing deals. MWW will be
working directly in the U.S. with Scottish Development International
(SDI), SEs international promotion arm, following a major global tendering
process that involved more than 100 agencies.
The agencys work on behalf of Scottish Enterprise will include
building awareness of the dynamic marketplace developing in Scotland,
driving opportunities for the Scottish people and extending the reputation
of Scotlands key industries such as life sciences, micro and opto-electronics,
financial services and energy. MWW Groups International
Economic Development practice has provided strategic and aggressive
multi-channel marketing campaigns for clients including InvestUK, London
Stock Exchange, Trade Partners and Israel Ministry of Tourism. The agencys
proven understanding of the how to work effectively in the economic
development space, combined with specialized, proprietary tools such as
our InvestConnect inward investment promotion product, have made the firm
one of the leading agencies working in the international economic
development today.
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