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SCOTTISH ENTERPRISE TURNS TO MWW GROUP TO RAISE PROFILE OF SCOTLANDS RAPIDLY  DEVELOPING BUSINESS SECTOR

 

Date:  November 4, 2004


MWW Group is pleased to announce that it has been retained by Scottish Enterprise (SE), Scotlands Economic Development Agency.

 

MWW will lead a three-year campaign to promote Scotland and Scottish businesses within the U.S. marketplace. Activities will include efforts to attract direct investments, facilitate partnership investments, increase trade opportunities and support licensing deals. MWW will be working directly in the U.S. with Scottish Development International (SDI), SEs international promotion arm, following a major global tendering process that involved more than 100 agencies.

 

The agencys work on behalf of Scottish Enterprise will include building awareness of the dynamic marketplace developing in Scotland, driving opportunities for the Scottish people and extending the reputation of Scotlands key industries such as life sciences, micro and opto-electronics, financial services and energy.

 

MWW Groups International Economic Development practice has provided strategic and aggressive multi-channel marketing campaigns for clients including InvestUK, London Stock Exchange, Trade Partners and Israel Ministry of Tourism. The agencys proven understanding of the how to work effectively in the economic development space, combined with specialized, proprietary tools such as our InvestConnect inward investment promotion product, have made the firm one of the leading agencies working in the international economic development today.