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Experts On Global Economy Examine Changing Economic Environment At BritishAmerican Business Inc. Seminar In New York

Year of Economic Uncertainty Worldwide Sparks Slew of New Issues and Challenges

New York, NY, September 17, 2002 – Some of the world’s leading experts on the global economy gathered in New York on September 17, 2002, to discuss the unique challenges and issues U.S. and European companies will face as a result of dramatic economic changes in the past year. The seminar, Business Outlook in Europe – A Year Later, is hosted by BritishAmerican Business Inc. (BritishAmerican Business), the world’s premier transatlantic business organization.

The international panel of experts in global business and finance includes: Brian Martin, Head of International Economics at Barclays Capital; Vicky Pryce, Chief Economic Advisor at the Department of Trade and Industry (UK); Lionel Barber, U.S. Managing Editor of the Financial Times; and Alexander Hungate, Chief Marketing Officer & President, Focus Group Accounts at Reuters Group.

“Businesses need to plan for the post-9/11 economic realities, including the new economic and political uncertainties, and the enlargement of the EU and impact of the euro,” said Richard Fursland, Chief Executive of BritishAmerican Business. “The panel we have assembled for the Business Outlook in Europe – A Year Later seminar are all leading experts on these issues.”

The dramatically altered transatlantic economic landscape has presented a slew of new problems and challenges that international businesses must prepare to face. Among the questions that have arisen are:

• Which European economies will thrive in 2003?
• Where are the major business opportunities of the near future?
• How has the Euro impacted business?
• How should companies on both sides of the Atlantic plan for the future?

BritishAmerican Business Inc. is the leading transatlantic business organization dedicated to helping its member companies build and expand their international business. BritishAmerican Business provides its members directly with a range of targeted business services focused on business development, business intelligence and networking, and with access to broader business networks in more than 60 major cities throughout North America and Europe. Its 1,000 members include many of the world’s largest multinational corporations and hundreds of smaller companies.

The event took place from 8:00 to 10:00 a.m. at the Reuters Building, 3 Times Square, 30th Floor, New York City. Sponsors include Barclays and KPMG. For more information please contact Cristina Spathis, Membership and Communications Manager, BritishAmerican Business, (212) 338-9462.