Generations have really tied one on at our most anticipated event of the year
New York, NY – December 9, 2016 will mark the 58th anniversary of BritishAmerican Business’ (BAB) Annual Christmas Luncheon. 2016’s edition of the ever-popular afternoon extravaganza, attended by nearly 500 guests, will explore the curious world of the Lewis Carroll classic, Alice in Wonderland, complete with Alice herself, animated playing cards, a rabbit or two and the Mad Hatter – a thematic, yet distinctive departure from 2015’s very successful, Willy Wonka Christmas. Held annually at The Pierre – A Taj Hotel, member companies of the BAB network, spanning nearly 30 sectors, are welcomed each year for a festive feast featuring raffles, prizes, silent auctions, whimsical characters, gifts and for the first time in its history, an open bar.
Yet, for some BAB members, attending the Annual Christmas Luncheon is more than just an entertaining afternoon out of the office; It is a tradition rooted firmly in the heritage of the organization itself. Since 1959, London Towncars has delivered the highest expertise and reliability in luxury car service, and eagerly anticipates the BAB Luncheon each year:
“For us, it’s a way to celebrate our clients more than anything. We are able to treat them to a sensational afternoon, and offer them the opportunity to engage with us outside of our regular business interactions, and we have never missed a year”, said company owner, Stephen Spencer. “It was a tradition for my father to attend the Christmas Luncheon well before BritishAmerican Business merged in 2001, and I am proud to honor him and our company year after year. I still agree with him that it’s a charming way to expose our brand, and I’m delighted to participate again.”
To lend perspective, the luncheon has enjoyed a rich history of welcoming celebrities and gifts from some of the most well-known brands spanning travel, retail and luxury service. In its prior inceptions, the event hosted astronaut, Neil Armstrong, who offered a keynote address, and later Captain Jean-Luc Picard himself, Patrick Stewart, who also provided a speech during his career on the beloved Start Trek: The Next Generation (TNG) series. But, perhaps the most well-known, modern tradition of the Luncheon came in the form of custom-made accessories:
“My favorite part of the Luncheon was seeing the new tie designs Brooks Brothers would create specifically for the event each year”, Spencer said. “I would always wear the newest one at other functions around the holidays, and would receive nothing but compliments and inquiries. They were fun, festive, ever-lasting, and were always a hit with the guests – we all looked forward to it.”
Though the specialized ties have become a memory of Luncheons past, 2016’s version is poised to offer some of the most desirable gifts this year valued at over $30,000 including international trips, high-end accommodations, luxury accessories, Broadway tickets and more.
“We see continued value in the membership of BritishAmerican Business, including the chance to attend unique programs, and we anticipate a long, fruitful relationship and look forward to collaborating in the future,” Spencer, commented.
Early-bird pricing for tables and tickets closes November 18, 2016.