BAB Accelerate: RevLifting to the U.S.


For founders of start-ups and SME companies who are growing – or planning to grow – their transatlantic trade, our Accelerate Roundtables create a unique peer-led conversation around relevant case study remarks with the help of RevLifter co-founder Simon Bird.

At this roundtable we will hear about the challenges RevLifter faces when expanding into the US market.

RevLifter is the leader in AI deals personalisation. Its innovative platform helps over 100 brands across a number of industries to capture more customers and sales through personalised offers. Headquartered in London, RevLifter has launched in seven global markets and they plan to boost their presence in the US forecasting that the US will account for 70% of its businesses by 2022. RevLifter will discuss the strategies and practicalities around this expansion, what challenges they face and how COVID has affected their expansion plans.

This Roundtable Discussion is for founders and CEOs of SME companies who are accelerating or planning to accelerate transatlantic trade through acquisition.


Simon Bird, CEO and Co Founder, RevLifter

Simon has spent 15 years in Affiliate Marketing, working affiliate network side at AWIN, and publisher side building and leading Savoo across 13 markets. Simon has also spent several years being an active member of the IAB performance marketing council, including leading the industry Online to Offline green paper.

Simon is also an angel investor and has invested in and has advised several high profile start-ups including WeGift, Tailify and MoveBubble.

Simon is now the CEO and co-founder of RevLifter, which is a performance marketing platform which personalises deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals. US advertisers using the platform include Walmart, AT&T, HP and New Balance to name a few.


Nicholas Barton, Founder & CEO, The Barton Partnership

Nicholas Barton is the Founder & CEO of The Barton Partnership, a niche global executive recruitment firm with an enviable reputation within the Strategy & M&A, Data & Analytics and Transformation & Change arena. From a standing start he has built a team of over 80 professionals consisting of former tier-one Strategy Consultants working alongside recruiters that have operated in this market for nearly 20 years with offices in London, New York, Paris and Singapore.

The Barton Partnership’s clients include FTSE listed and Fortune 500 companies across all sectors/industries; SME’s, Strategic, Innovation & Management Consulting firms (large and boutique), Global Financial services, Private Equity and Venture Capital organisations. Their network represents talent from Analyst to Partner/MD level across all disciplines and sectors associated with Strategy, Transformation and M&A. The Independent Consulting business offers rapid response and deployment of strategy professionals across all sectors with project duration ranging from one week to twelve months.

In addition to The Barton Partnership Nicholas is also he Founder & CEO which is a portal that will connect consultants with clients for short-burst consulting support for hours at time rather than weeks.

Nicholas was elected to the board of BritishAmerican Business and sits on the BAB Membership Committee. He is also a member of the YPO which is the global leadership community of more than more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders.



Monday 7th December


2:00 pm – 3:00 pm GMT / 09:00 – 10:00 am EST