BritishAmerican Business, in partnership with Brandpie, is delighted to welcome you back to our Power of Purpose Series exploring the role of purpose in business. Corporate purpose has become more important than ever as companies review their business strategies in light of the pandemic and changes to the world of work. We have seen how purpose has evolved for both internal and external stakeholders to help inspire, engage and motivate.
This panel discussion will focus on the emergence of the Chief Purpose Officer as a new role in some businesses, in response to a growing demand for employers to demonstrate the meaning and purpose behind their missions and also in response to the growing war for talent. We will hear insights on how to bridge the gap between defining purpose and activating it, and explore ways we can measure the effectiveness of purpose. Our panelists will unpack the strong link between purpose and talent and motivating your workforce.
The Power of Purpose series showcases leaders who are making a mark by using purpose to energize their organizations and deliver sustainable growth.