While many organizations might see purpose as a marketing tool that adds a dash of ‘good’ to brand messaging, smart organizations know that real purpose can not only super-charge growth but as well help navigate tough times. When purpose is authentic and genuinely embedded across the business, the outcome can be remarkable.
Please join us for a session where senior marketers from purpose-driven businesses will share advice on how to activate and embed purpose across the entire enterprise.
Our panel coincides with the release of findings from the second annual survey on the relationship between CEOs and purpose undertaken by Brandpie. In this 2020 CEO Purpose Report, the consultancy gathered opinions from a broad range of 684 CEOs across Europe and the US, with a representative sample drawn from SMEs to corporates.