Weber Shandwick is the first global PR firm to pilot Facebook’s enterprise collaboration platform, Facebook at Work. As a leading social and digital agency, the test is part of the firm’s ongoing focus to be at the forefront of new social platforms and digital technologies that will impact how companies engage their audiences – employees increasingly being one of the most important.
“We systematically pursue beta partner opportunities that offer clients new angles for engagement,” said Chris Perry, Chief Digital Officer, Weber Shandwick. “Our partnership with Facebook for internal collaboration is particularly timely given that employee engagement is ripe for innovation and an emerging area of focus for our clients.”
About a quarter of Weber Shandwick’s employees across various teams and global locations will be a part of the pilot program initially. The agency pilot will include teams with varied organizational structures and workflows to understand the platform’s best use-cases for different types of clients, as well as for the firm itself. To determine its usability and effectiveness, the team will collect insights on usage, engagement, knowledge sharing, collaboration, culture and connectivity.
“A very select group of companies around the world can access Facebook at Work right now so we’re excited to be the first company to look at this from our clients’ perspective to see how it could work as a communications tool for engaging one of our clients’ key constituencies – their employees,” said Adam Clyne, head of digital, EMEA, Weber Shandwick. “Collaboration is inherently part of Weber Shandwick’s culture, so it will be interesting to see how the platform strengthens our own teamwork, particularly as it relates to working on mobile with teams who are truly global, cross-practice and cross-office. About a quarter of our workforce across six continents is taking part in our trial to really get to grips with how Facebook at Work can enhance internal collaboration and communication.”
Read more about Weber Shandwick’s experience with Facebook at Work in Adweek.