BAB Member InterContinental Hotels Group recently released their 2017 Trends Report entitled ‘Addressing Paradoxes of the “Age of I”.
IHG’s Trends Report addresses the paradox of providing contradictory customer needs while creating extraordinary brand experiences.
Richard Solomons, Chief Executive Officer, IHG, commented:
“Technology has changed the way we behave in our daily lives. This has had a direct, and fundamental, impact on business. Global brands need to address the complex, sometimes opposing needs of today’s customers in order to fulfil their expectations.
Delivering a superior guest experience is a key focus for IHG. Building on the theme of this year’s IHG Trends Report, we have recently reached an important milestone for IHG® Rewards Club, which now has 100 million members. The largest hotel loyalty programme in the industry is truly global and offers the benefits of a powerful membership community, whilst also providing a personalised experience for members whenever they stay at an IHG hotel.”
To read the full report click here.