Traditionally there has been a supposed delineation between between media & communication agencies and in-house teams, especially in terms of creativity. However in an age of increasing capabilities of in-house teams, this line is growing blurry and there is an evolving definition of creativity. Both in-house and agencies need to evolve and confront the challenge of providing value in a competitive market.
Join BAB for a panel discussion among peers with marketing experts from The&Partnership, The Wall Street Journal and others to discuss:
- How has the role & definition of ‘creativity’ evolved in digital marketing?
- Client or competitor? Innovative partnership models in a new competitive reality. What ways can agencies & in-house teams work together to create a blended model to stay competitive in the next decade?
- What are the services traditionally in the agencies’ wheelhouse that are better moved in-house?