How Do Top Marketers Use Purpose To Drive Business Performance?
While many brands see purpose as a marketing tool that adds a dash of ‘good’ to their messaging, smart organization know that real purpose can super-charge growth. When purpose is authentic and genuinely embedded across the business, the impact on performance can be remarkable.
Please join us for a session where purpose-driven businesses will share advice on how to activate and embed purpose across the entire enterprise.
The session will be clinic format with ample time for attendees to raise particular issues they are dealing with.
Featuring insights from:
Mindy Barry, Marketing Director, Mars Pet Nutrition
Sarah Colamarino, Vice President, Corporate Equity, Johnson & Johnson
Toni Clayton-Hine, CMO, EY Americas
Frank Cooper III, CMO, BlackRock
Moderated by: MaryLee Sachs, US CEO, Brandpie