Meet the speaker:
Afua Basoah, DPHIL, FRSA
Chair of the UK Board of Trustees, Mothers2Mothers
Afua has 20 years of health consulting experience, designing strategies and developing partnerships to help healthcare clients realize their potential to drive both business and societal value. She has supported and connected stakeholders across the global healthcare ecosystem, through the provision of strategic and scientific counsel, and the unwavering passion for transforming data insights into inclusive omnichannel health experiences that matter. In Q4 2024, Afua will launch an early-stage venture capital firm, Fern Capital Group, investing seed capital into next-generation health-tech. With a Debut ‘Dignity’ Fund of $25 million ventures with proven business models, particularly (but not solely) those that deliver smart solutions for challenges disproportionately affecting women. These high-growth potential ventures, exemplify responsible leadership. They aim to sustainably improve access, equity and outcomes – creating value whilst leading with values.
Afua recently has held the role of Head of Health & Social Impact at the global digital engagement company, RAPP. Afua held roles as VP, Head of London for the global health consulting firm, Rabin Martin; Managing Director and European Business lead at ApotheCom and Client Service Lead at Ogilvy Healthworld, UK.
Afua is a former Co-Chair of Omnicom’s disability Business Resource Group, OPEN DisAbility UK + Allies, founded in 2019. Serving 9000 employees, OPEN DisAbility UK + Allies works to promote understanding of the value of people with disabilities (both visible and invisible) and to drive community between and representation of people with disabilities in our workforce and outputs. Until 2022, Afua was a Non-Executive Director for the non-for profit membership organization, the Healthcare Communications Association (HCA). She is a 2020 and 2021 IPA iList finalist, nominated for her dedication to improving the diversity and inclusivity across the industry. In December 2021, she was elected as the Chair of the UK Board of Trustees for the international NGO Mothers2Mothers, an organization dedicated to eliminating pediatric AIDS through female empowerment. Lastly, in January 2024, Afua became a board member for the Social Impact Consultancy, Skating Panda, working at the intersection of health, climate and gender equality.
She holds a DPhil in Neurosciences from the University of Oxford.