Two months ago, nearly every business aggressively adapted its communications strategy in light of the global pandemic. Brands went into crisis mode and business-as-usual digital communications pivoted to meet a new purpose. A deluge of COVID-related content made headlines but where did that leave brands’ abilities to tell their story and reach customers?
As we begin to emerge from the lockdown, smart businesses must now face the reality that the world as we know it, and how we interact, have drastically changed. What does this mean for brand communications? What have we learned through this experience?
This discussion will explore:
- How the pandemic is re-shaping global audiences—their perceptions, behaviors, and values, and how this should translate to your marketing & communications strategy
- Creating a foundation of confidence in your brand in uncertain times
- How to adapt to make digital a central pillar in your comms playbook
- Measurement & impact: What does success look like in an evolving situation?