In this technology & media-saturated world, it’s become a greater challenge to capture the shrinking attention spans of consumers. Marketers have six seconds—maybe even less—to engage and inspire their audience. This coupled with shifts in consumer expectations for more meaningful, direct interactions have led to a hunger for improved marketing innovations. BritishAmerican Business will bring together industry leaders to discuss the shifts in consumer behaviors & expectations around the world, and the new emerging forms of marketing to meet these demands.
The panel will explore the new marketing challenges that companies must consider to survive these disruptive changes. How must businesses change their thinking and become more creative to address the ever-evolving needs of their clients?
Be sure to stop by the Outstanding Branding table to get your takeaway bags!
Featuring insight from:
- Adam Suellentrop, Vice President, Experiential Strategy, FIRST
- Jenna Lloyd, Head of Marketing and Communications, Virgin Atlantic, North America
- Lucie Greene, Worldwide Director of the Innovation Group, J. Walter Thompson
For more information, contact Program Manager, Jamie Diamond, at 212.983.3729
Date April 25 2018
Time 8:30-10:00 AM
Location FIRST | 630 9th Avenue