SME Forum | Setting Up Shop 2: Breaking Ground in a New Market

Now that you have filled out the right forms, found the right services and a suitable working space, what’s next? Branching off the success of 2017’s Setting Up Shop: International Expansion in 2017, we are delighted to present the second edition entitled, ”Breaking Ground in a New Market. In this panel discussion, our experts will provide an overview of how small- and medium-sized organizations can make an impact in unfamiliar territory by strategically leveraging targeted marketing and branding campaigns in their new home. Featuring Insight from:

  • Lucina Anchondo, Head of Trade Finance & Working Capital Solutions, Santander
  • Dave Allen, Founder and Brand Strategist, Brandpie
  • Steve Wilson, Corporate Partner and Head of New York Office, Osborne Clarke
  • Simon Hylson-Smith, CEO and Founder, Paragon Public Relations LLC.
  • Tom Gray, Senior Vice President, Capalino+Company


For more information, contact Program Coordinator, Jamie Diamond, at 212.983.3729

Event Details:

 Date  February 21, 2018

Time  8:00 – 10:00 AM

Location  WithumSmith + Brown | 1411 Broadway

Attendance Fees Complimentary for Members

Sponsored By:

Hosted By:


Who this event is for:

Small & Medium Enterprises
Senior Executives
Marketing Professionals