TAG Executive Roundtable with Lucideon

BritishAmerican Business (BAB) is proud to present the TAG Masterclass Series 2020. This campaign celebrates the special relationship and recognises companies from SMEs to MNCs that continue to invest in the transatlantic economy, create growth, prosperity and jobs on both sides of the Atlantic.

The TAG Masterclass series of roundtables brings together senior executives from a selection of companies recognised for their contributions to historic ‘TransAtlantic Growth’. The simple objective for each virtual roundtable is to convene a discussion on how companies are responding to the current challenges in 2020 including digital transformation, the blended workplace and leadership strategies for future transatlantic growth and investment.

The session will be moderated by a BAB representative, with a transatlantic financial services perspective from sponsor partner HSBC.

For this session we will hear from one of the winners of the UK SME in the US category;


Lucideon is an independent materials development, testing and assurance company. In May 2019, a subsidiary of Lucideon Group Limited, Lucideon M+P announced its plans to expand its existing operations center in Greenville, South Carolina.


Tony Kinsella, Chief Executive, Lucideon Group Ltd

A commercial technologist, and qualified marketer, who has spent all of his working life in technology businesses and some 20 years in general management. Lived and worked in UK, South Africa and USA, and traded globally.

An Industrial Chemist by education (product of St Edward’s College, Liverpool). Started career at Pilkington’s, St Helens, the global Glass Manufacturer, a Research Technologist, before moving to South Africa in the R&D Labs for General Mining Union Corporation (Gencor).  Returned to the UK and moved into commerce, initially with a Technical Sales role with Siemens.  The commercial aspect of business inspired a desire to be involved in the cut and thrust and prompted a move to VG Instruments, an international designer and manufacturer of mass spectrometers (90% of output exported).  Roles as Sales and Marketing Manager, then Director, in this £120M t/o UK success.

Developed Lucideon, a former RTO, from a support entity of traditional ceramics to an International Materials Consultancy, with capabilities in Advanced and Traditional Ceramics; Metals and Polymers. We have facilities in North America as well as the UK. Currently developing an expansion into Asia, starting in Japan and Korea.

Developed the concept of “Research as a Service” and taking that through to commercialisation, as a “DCO” – Development & Commercialisation Organisation.

270 employees in UK and USA, of which 25% have second degrees and 60% a first degree.

International portfolio of clients from Rolls-Royce; GE; Tepco; Unilever; GSK, etc.



 Tuesday 10th November


4.00 pm – 5:00 pm GMT / 11.00 am – 12.00 pm EST


Zoom – Link will be provided for registered guests