TAG Masterclass: US Launch or Expansion into the UK


BritishAmerican Business (BAB) is proud to present the TAG Masterclass Series 2020. This campaign celebrates the special relationship and recognises companies from SMEs to MNCs that continue to invest in the transatlantic economy, create growth, prosperity and jobs on both sides of the Atlantic.

The TAG Masterclass series of roundtables brings together senior executives from a selection of companies recognised for their contributions to historic ‘TransAtlantic Growth’. The simple objective for each virtual roundtable is to convene a discussion on how companies are responding to the current challenges in 2020 including digital transformation, the blended workplace and leadership strategies for future transatlantic growth and investment.

The virtual roundtable provides interactive conversations with attendees where all guests can share their experiences, including discussions on,

  • What strategic challenges for transatlantic growth did and does your company face?
  • How is your company resilient to these challenges now?
  • How can we “build back better” in the current and post-pandemic business environment

The session will be moderated by a BAB representative, with a transatlantic financial services perspective from sponsor partner HSBC and rounded off with a virtual networking drinks reception.


For this session we will hear from the winners of the US Launch or expansion into the UK category;

Analog Devices

Analog Devices is a semiconductor company specialising in data conversion, signal processing and power management technology, designing and manufacturing etc. In June 2019 they opened new UK HQ in Hayes, London.

Mike Britchfield, VP Sales EMEA

Mike Britchfield has served as the Vice President of EMEA Sales since 2014 and has been with ADI for over 30 years.

Prior to joining the Sales organization, Mike created and led the Industrial and Instrumentation Market Segment organization, as Vice President, Industrial, for 5 years, where he built a strong solutions-focused team and developed the business strategies for the sub-segments within Industrial.

In years prior, Mike was a Product Line Director within the Converter organization, leading several areas of technology development including both broad converter developments and more targeted products focused on Automotive and Industrial applications.

Mike is an alumnus of both University College, Dublin (Engineering) and the University of Limerick (MBA).



Mindbody is a software-as-a-service company focused on the health and wellness industry. In March 2019 they opened office in Sheffield, creating 40 new jobs and room for 100 more – focused on customer service.

Phil Coxon, Managing Director UK, Mindbody

Phil Coxon is Managing Director of Mindbody EMEA.  Mindbody is the global leader in providing business management software for the fitness and wellness industries, with over 67,000 customers worldwide.   Prior to joining Mindbody, Coxon was chief revenue officer at MotorK, a software company for the automotive sector, helping them scale across Europe. Prior to this, he worked at Criteo, a global leader in ecommerce marketing, looking after global sales strategy as the company grew its revenue from US$50m to US$2.3b.


Slalom is a business and technology consulting firm. In April 2019 they plan to open Manchester office creating 200 jobs by 2025 and growing its London presence.

Dave Williams, Country Managing Director UK

Husband. Father. Thinker. Maker. Completer finisher. Traveller. Leader through example. Welsh. Engineer. Student of sport, any sport. Humour finder. Learner. Sun lover. Consultant. Customer obsessor. Teamer. Challenger. Carer. Organiser. Smiler.

Dave has a heritage of designing and delivering business transformation across supply chain, manufacturing, corporate functions, and customer service.  Much of his career has been spent engaged with multinational companies which has taken his work and life to the Middle East, Far East, across Europe and the USA.  After investing a year to travel around the world with his young family, he and his wife Nicky co-founded the popular travel inspiration website www.goliveyoung.com, and recently received recognition through some of their writing being published by Lonely Planet.  Dave joined Slalom in 2017 to help establish the UK business and create a foundation for expansion of Slalom to every major city across Europe.




Speaker: TBC

Chetu is a software development company providing custom technology solutions and software services.  In December 2019 they opened an office in Birmingham, acting as HQ for Europe and EMEA.

HSBC Representative

Rachel Shatliffe, Head of International Subsidiary Banking, HSBC UK.

Based in Birmingham, Rachel leads a team of relationship managers supporting the UK subsidiaries of overseas Multinationals in addition to supporting the international activities and aspirations of HSBC’s UK Corporate Customers.

Rachel has 29 years banking experience, is a Board Member for British American Business, Chair of a Down’s Syndrome Support Charity, is married with 3 children, with whom she enjoys supporting Manchester City FC and also sings semi-professionally in her spare time.



 Tuesday 20th October


4.00 pm – 5:20 pm BST / 11.00 am – 12.20 pm EDT


Zoom – Link will be provided for registered guests