TAG Masterclass Roundtable for US SME in the UK - SimpliSafe and User Testing

BritishAmerican Business (BAB) is proud to present the TAG Masterclass Series 2020. This campaign celebrates the special relationship and recognises companies from SMEs to MNCs that continue to invest in the transatlantic economy, create growth, prosperity and jobs on both sides of the Atlantic.

The TAG Masterclass series of roundtables brings together senior executives from a selection of companies recognised for their contributions to historic ‘TransAtlantic Growth’.  The simple objective for each virtual roundtable is to convene a discussion on how companies are responding to the current challenges in 2020 including digital transformation, the blended workplace and leadership strategies for future transatlantic growth and investment.

The virtual roundtable provides interactive conversations with attendees where all guests can share their experiences, including discussions on

  • What strategic challenges for transatlantic growth did and does your company face?
  • How is your company resilient to these challenges now?
  • How can we “build back better” in the current and post-pandemic business environment


Johnathan Wall, UK General Manager, SimpliSafe

UK General Manager, Jonathan Wall, joined SimpliSafe in early 2019 to lead the brand’s launch in the UK. Jonathan has held a multitude of positions across the digital retail sector including Group eCommerce Director at Shop Direct and Chief Digital Officer at MissGuided, so with his wealth of knowledge and expertise he has led SimpliSafe’s first year to a very successful start.


SimpliSafe designs, develops and sells self-installed home security systems. In June 2019 they selected Manchester for new UK HQ to oversee launch in UK and customer services support team.


Andy MacMillan, CEO, UserTesting

Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars.


User Testing created the Human Insight Platform allowing organizations to interact with customers.  In July 2019 they announced first international office in Edinburgh.



 Monday 2nd November


4.00 pm – 5:00 pm GMT / 11.00 am – 12.00 pm EST


Zoom – Link will be provided for registered guests