William Butler-Adams OBE, CEO, Brompton Bicycle will share the inspirational story behind his success in helping to grow the company from £2 million turnover with 27 staff members to £55 million turnover and over 500 staff members in his tenure.

With demand up and supply chains impacted due to the pandemic, bicycle makers have been playing catch up and riding the up and down waves for most of 2020.  Poised for organic growth, and also perhaps through acquisition, the Brompton story is one of innovation, design thinking and purpose.

An exciting program series launched by BAB in 2018, Accelerate is a unique business networking community for growth businesses and startups looking to establish themselves in and around NYC and across the Atlantic. With events held regularly (6-8x/year) in midtown Manhattan or virtually, BAB Accelerate programs comprise both opportunities for networking as well as inspirational guest speakers offering practical and personal insights to the entrepreneurial audience in attendance. Attendees can expect a comfortable, collaborative, and casual networking environment as they learn how to thrive in the crowded NYC business community and beyond.

Meet the Speaker

Will joined Brompton in 2002, became director in 2006, and took over as MD in 2008 and in this time grown the company from £2mil turnover with 27 staff to £55 mil turnover with over 500 staff. He is a Chartered Engineer passionate about all things engineering, having previously worked for DuPoint, Nissan and ICI.

Will is married with three daughters and lives near Marlow. He was awarded an OBE by the Queen in 2015 for services to Industry. Interested in education, he is a Fellow of the City and Guilds institute, a visiting lecturer at Imperial College, was Chair of The Vibrant Economy Commission, was a founding trustee of Inspiring the Future charity and on the board of Investors in People supporting its transition out of government into an independent Community Interest Company. He’s a Fellow of Institute of Mechanical Engineers, a Fellow of the Royal Geographical Society, Member of the Vintners company and keen on his veggie patch.

Meet the Moderator

Abigail Greystoke, Director, The British International School of New York

To learn more about Abigail, click here.


Tuesday 23 March


11:00 am – 12:00 pm ET