In January 2022, Colm was appointed Chief Commercial Officer at British Airways. He is a member of the airline’s Management Committee, reporting to the Chairman and CEO and is responsible for Global Sales: Revenue Management: E-commerce and Commercial Platforms: Leisure Strategy, Planning, Performance and Analytics: Business Strategy, Planning and Performance and Loyalty, Products & Dealing,

A graduate of Nottingham University, Colm began his career with BA Cargo as a finance analyst in 1997.