Join BritishAmerican Business for an engaging session with the UK Department for Business and Trade, exploring how UK SMEs can successfully access and compete in the U.S. public sector market. With a focus on SLED (State, Local, and Education) procurement, this session will provide a practical introduction to one of the most significant—but often overlooked—pathways for growth in the U.S., complementing federal opportunities with valuable insights at the state and municipal level. 

Featuring Simon Gordon, Team Lead – Sub-Federal Market Access, Department of Business and Trade, alongside UK exporters actively operating in the market, the discussion will combine policy perspective with real-world experience. Speakers will share how they navigated procurement processes, built credibility, and secured contracts, offering actionable lessons for SMEs at different stages of U.S. expansion. Key themes will include market entry strategies, navigating procurement systems, partnership models, and positioning for success in a highly competitive but opportunity-rich landscape. 

Presented in both virtual and in-person settings, this hybrid event will bring together members of the BAB network alongside seasoned business leaders for an informative and thought-provoking panel discussion, followed by a networking session where attendees can connect, exchange ideas, and meet fellow innovators.