BAB Accelerate: UserTesting the Market

For founders of start-ups and SME companies who are growing – or planning to grow – their transatlantic trade, our Accelerate Roundtables create a unique peer-led conversation around relevant case study remarks – At this roundtable we will hear from Louis Granger who heads up the Soultions Consulting team in EMEA for UserTesting and their rapid growth in the UK.

UserTesting is the leading provider of on-demand human insights. More than half of the world’s top 100 brands rely on the UserTesting Human Insight Platform to help them make customer-informed decisions at the speed business demands. Experience professionals across research, design, product, and marketing can confidently and quickly create the best experiences for their target audiences using real customer insight–helping to grow brand loyalty and revenue.

In 2020 UserTesting surpassed $100M ARR as more organisations recognise the importance of customer empathy as a business differentiator. UserTesting’s European headquarters, based in Edinburgh, Scotland, celebrated its one year anniversary in July 2020 after seeing an impressive 400 percent growth in its EMEA customer base. Additionally, in July UserTesting was pleased to announce the new international expansion in the Asia Pacific region and the company acquired Teston, a European provider of multilingual experience testing.

UserTesting helps scale an organisation’s understanding and empathy for customers through real human insight, which is imperative for businesses expanding to new markets across the globe.

This Roundtable Discussion is for founders and CEOs of SME companies who are accelerating or planning to accelerate transatlantic trade through acquisition.

Speaker

Louis Granger,
Head of Solutions Consulting, EMEA, User Testing

To learn more about Louis, click here.

Moderator

Nick Barton
Founder & CEO, The Barton Partnership

To learn more about Nick, click here

Date

Monday 14th June

Time

4:00 pm – 5:00 pm GMT / 12:00 pm – 1:00 pm EST

Platform

Zoom