Charles has spent the past 29 years in the international beverage industry, working for Bacardi-Martini, Diageo and Moët Hennessy, before joining Fever-Tree in 2017 to establish & lead their operations in USA. This is the first international office for Fever-Tree, now employing over 40 people across the country, covering import, sales and marketing. Fever Tree is leading the premiumisation of all mixed drinks in the USA, elevating every drinking experience thank to their naturally sourced ingredients.
Throughout his career, he’s been globally mobile, living across Europe and Australia prior to relocating to New York 10 years ago. Prior to leading the Fever Tree USA start-up, he has kickstarted 3 new companies in Poland and Australia as well as worked on establishing Moët Hennessy’s joint venture in Russia.
In 2009 he was appointed as President of Belvedere Vodka (part of LVMH Group) and over 8 years expanded the brand into over 120 Countries, developed international partnerships with Bono’s (RED) organisation as well as becoming the preferred vodka of James Bond.
Before joining the drinks industry Charles was an officer in the British Army (Royal Scots), serving in Germany, UK and Northern Ireland. He speaks French, German & some Polish.
He is a keen golfer, a member at The Honourable Company of Edinburgh Golfers Muirfield, Scotland and recently joined The Whippoorwill Club in Westchester.
He is married to an Australian, has two young children and lives in Westchester, New York