BritishAmerican Business (BAB) has launched the latest edition of its annual Trade and Investment Guide, a comprehensive and practical resource to help UK companies navigate the US market.

While recent shifts in US trade and business policy have created new considerations for UK companies, the US remains the UK’s single most important trading partner and an incredibly attractive market for exporters and investors.

BAB’s updated Guide provides UK businesses with sector-specific insights, practical advice, and on-the-ground resources to help companies successfully navigate the vast US market. It covers legal and tax and considerations, visas, insurance and logistics as well as state-level opportunities and business expansion support.

The Guide explores how UK businesses can identify the right opportunities for their sector – whether that be technology or fintech in California and New York, life sciences in Massachusetts, logistics in Georgia or advanced manufacturing and automotive in states such as Ohio and South Carolina.

It also highlights the growing importance of state-level engagement as US states continue to deploy significant economic development budgets to attract investment, strengthen supply chains, and support growth industries.

BritishAmerican Business CEO Duncan Edwards said:

“Despite recent changes in its trade and tariff policy, the US remains an incredibly attractive market for UK businesses. The scale of opportunity across the economy makes it a priority destination for many ambitious UK companies.

“Increasingly, US states are competing harder than ever for investment, deploying billions in incentives and building sector-specific ecosystems in technology, energy, innovation and manufacturing. There are substantial opportunities for UK companies, but success requires a localised approach.

“Identifying the right state to enter first and building the right partnerships on the ground are all critical to long-term success. This Guide is designed to help businesses navigate the market, identify the right entry points and expand their business.”

Finding Your Way – The Trade & Investment Guide to the US includes contributions from the UK and US government, economic development organisations, regional partners and many private sector organisations. BAB would like to thank the many stakeholders and partners who have helped produce this comprehensive resource.