Joyce Adeluwoye-Adams is Editor, Newsroom Diversity, Reuters, appointed in September 2019.
Before this, Adeluwoye-Adams was the Global Director of Diversity, Inclusion and Sustainability at Swedish gaming company King, where she signed the company up to the Tech Talent Charter and designed and developed a Games Industry Pledge to push games and tech companies to take measurable steps to increase diversity.
At the BBC from 2015, she designed and implemented a new onscreen and workforce diversity strategy across BBC Content, before becoming the Corporation’s lead on Diamond, a pioneering industry-wide approach to tracking and improving workforce and on-air diversity in UK broadcasting. Adeluwoye-Adams played a pivotal role on the project – which also includes ITV, Sky, Channel 4 and Viacom – defining its reach, dealing with its members, and gaining parliamentary support for its goals.
Between 2009 and 2015 she was Head of Diversity at the Producer’s Alliance for Cinema and TV, a UK trade association that has led efforts to increase diversity, both on- and off-screen, in the broadcasting and production industries. During Adeluwoye-Adams’s time there, PACT signed up more than 500 organisations to a pledge that committed them to putting diversity at the heart of their businesses.
In 2018, she was awarded an MBE for her services to diversity in the media industry, while the Financial Times named her one of its top 100 influential BAME (Black, Asia and Minority Ethnic) tech leaders.