Becca is a content strategist and social media expert with deep experience in developing branded content for all platforms. She works directly with Cognito’s clients to develop successful digital strategies that build and activate audiences online. Her focus is PESO—developing authentic, relevant and engaging content that is supported through paid, earned, shared and owned media.

Becca joined Cognito from Omnicom’s Ketchum, a PR agency where she was a Vice President of Digital Strategy, working directly with clients such as JPMorgan Chase, H&R Block, eBay, and PepsiCo. Prior to that, she spent six years at the country’s largest content marketing agency. She got her start at CurtCo Media, publisher of the Robb Report and other luxury lifestyle magazines.

A content creator at heart, she graduated from the University of Missouri-Columbia with a degree in (and a passion for) journalism. She also co-founded Bitches Who Brunch, a popular lifestyle and food website that now is in New York, Washington, D.C., and Chicago.