The 5th Edition of the BAB / Bain & Company Transatlantic Confidence Index

Wednesday, July 24th

2024 will be a watershed year with the UK general election having taken place on 4 July and the US general election in November. It has also been relatively calm within the US and UK following years that included the UK’s departure from the EU, the Covid pandemic, the economic turmoil during the short-lived Liz Truss UK premiership, rampant global inflation and increases in the cost of doing business on both sides of the Atlantic. 


There has been cautious optimism around new technologies and their potential impact on productivity, as the AI industry has taken off in both countries. Conversely, ongoing conflicts between Russia and Ukraine and in the Middle East, plus increasing tensions between the West and the People’s Republic of China increasingly dominate policymaking on both sides of the Atlantic.  

Date: Wednesday, July 24th
Time: 11:00 am – 1:00 pm EDT                                          4:00 pm – 6:00 pm BST

Location: Bain & Company, Villiers House, 40 Strand, London WC2N 5RW

It is in this context that BritishAmerican Business and Bain & Company release the 5th edition of the Transatlantic Confidence Index, the most important reference for transatlantic business confidence.  

 Join us as we present the results on business confidence in the UK, the US and the economic corridor between both countries. 

Will the data show a continued decline of confidence in the UK as a destination for business? 

What are the top concerns for businesses operating in the US and the UK in the year to come? 

Which economy is leading on and should lead on AI? 

Is there still industry support for US-UK sector deals, or has interest shifted back to support for a comprehensive trade agreement?  


Marjorie Chorlins

Senior Vice President

U.S. Chamber of Commerce

Jonathan Frick


Bain & Company

Zeenat M. Syed

Economic Counselor

U.S. Embassy London 

William Bain

Head of Trade Policy

British Chambers of Commerce


Duncan Edwards


BritishAmerican Business

Emanuel Adam

Executive Director & Chief Trade & Policy Officer

BritishAmerican Business

In Partnership with: