The BritishAmerican Business (BAB) Transatlantic Growth (TAG) campaign highlights and celebrates the inspiring stories of businesses from SMEs to MNCs that underpin the transatlantic trade and investment relationship between the UK and the USA, creating growth, prosperity and jobs on both sides of the Atlantic.

The 2024 TAG campaign showcases companies that have invested in and grown in the US and the UK. 

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TAG Awards 2024

The TAG Awards took place on the evening of June 6th at 116 Pall Mall in London. Se the winners for each category below.

View the photos from the 2024 TAG Awards and Networking Reception here

US SME Growth & Investment in the UK


Despite global consulting contraction, Stax experienced a dynamic year marked by expansion into the U.K. In late 2022, Stax acquired a London-based consultancy and opened a new office to enhance value for our U.K. and EMEA private equity and investment banking clients.

UK SME Growth & Investment in the US

2024 TAG Winner - Tower Cold Chain_square

Tower Cold Chain

Pharmaceutical thermal protection specialist Tower Cold Chain has recently opened its new headquarters in the Americas region. Located close to Philadelphia International Airport, the 26,000 sq. ft building marks a significant milestone in the company’s commitment to pharmaceutical, airline and 3PL customers in North, Central and South America. 

US Midsize Growth & Investment in the UK


CFGI, a Carlyle and CVC portfolio company, expanded into the U.K. market by opening its first London office in January 2023. CFGI’s independent accounting and finance consultancy experts can use their Big Four experience to serve U.K. clients. 

UK Midsize Growth & Investment in the US

Drax Group

Drax announced a new business unit headquartered in Houston, Texas, to become the global leader in carbon removals. Working with strategic partners, it has the ambition to remove at least 6Mt of CO2 annually.

US Large Corporate & Long-Term Investment in the UK


In 2023, Mars and DHL opened their new facility in the London Gateway – part of a £350m investment combined with its sister East Midlands site that reduces Mars’ logistics carbon footprint in the UK by 7.7%.

UK Large Corporate & Long-Term Investment in the US

BAE Systems

The acquisition of Ball Aerospace, a leading US-focused space, intelligence and defence technology company significantly expands BAE Systems’ presence in the space domain, adding more than 5,000 employees to a new Space & Mission Systems business in the US. 

TAG Tracker 2024

Our 2024 TAG trackers recognises companies that have made transatlantic growth and/or investment in either direction over the past year. Read more about the companies and their investment and expansion plans process and future plans. See the full list here.

US Growth and Investment in the UK

Ascension Advisory

Ascension Advisory expanded into the UK by opening a new office in London, enhancing their global presence and ability to provide localized expertise in key international markets. 


Cowbell, a leading provider of cyber insurance for small and medium-sized enterprises, expanded its geographical reach from the US to the UK in April 2023, offering standalone cyber insurance to businesses with up to £1bn in annual turnover. 

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DeSimone Consulting Engineering

Since opening a London office in 2022, New York-based DeSimone Consulting Engineering’s acquisition of UK firms DP Squared (structural engineering) and Decipher (project advisory, dispute resolution, expert testimony services) has bolstered its presence in the UK and global reach 


Fortrea, a global contract research organization, recently opened a new state-of-the-art clinical pharmacology research unit in Leeds representing an investment in our industry-leading clinical research capabilities and an important anchor investment in the rejuvenation of the Temple District in Leeds.

GE Aerospace

GE Aerospace is investing more than €64 million ($70 million USD) into its manufacturing facilities across Europe in 2024. This includes £1.6 million ($2.1 million or €1.9 million) in Dowty’s Gloucester facility for new machines, additional tooling, and safety enhancements.

J.P. Morgan Private Bank

Our unifying values of service, heart, curiosity, courage and excellence are at the core of everything we do. Although needs and the financial markets will certainly change over time, we are there to ensure our clients will always be able to access advice they can trust. Putting local presence with unparalleled global knowledge, expertise, and resources in their hands in the way that works best for them.


Global cloud-based call centre software provider TCN more than doubled its UK client base in just nine months. In the final quarter of 2023 TCN  won four new client contracts, adding to the eight simultaneous software implementations being carried out for UK clients 

Trawick International

Trawick International, an industry leader in international insurance products and services for today’s globally mobile world, has completed the acquisition of a controlling stake in Greenlight Insurance Services Limited, a UK-based specialist vehicle insurance provider. Greenlight joins the Trawick family of companies operating worldwide. 

Value Creed

Value Creed, founded in 2016, specializes in Commodity Trading and Risk Management. With global expansion into key financial hubs, we offer tailored solutions backed by expertise, innovation, and client-centricity, empowering businesses in dynamic markets.

UK Growth and Investment in the US

Bowen Craggs

Bowen Craggs specialises in helping companies measure and improve the effectiveness of their online corporate communications. Founded in London in 2002, we opened our New York office in January 2023, and our clients include Verizon, Nestlé, GSK and Target.


FarrPoint, an independent connectivity consultancy, has established a Boston office following a partnership with US consultancy firm Vernonburg Group. This expansion aims to offer services in US broadband planning and deployment, offering a consolidated ‘one-stop shop’ for solutions.


Global legal and risk advisory firm Kennedys, focuses on the insurance sector. Headquartered in the UK, it opened its 10th office in the US in 2023, the 45th office for the firm. The firm has 242 attorneys across the US.

M2A Media

Leading cloud video experts, M2A Media, expanded into the American market in 2023, establishing its first headquarters in Portland, Oregon. The company has also expanded its US-based commercial team to serve a growing customer base. 


Expansion of our presence and customer project base across the US, including attendance at industry trade shows and the partnership with a dedicated distribution agent. Award wins for our export and international trade, as well as bespoke innovations and funding.

Naked Energy

British solar heat innovator Naked Energy has signed a manufacturing contract with ELM Solar of ELM Companies, an American Utility Services and Renewable Energy Technology provider. Naked Energy’s world-leading solar heat product range will now be manufactured in Dallas, Texas.

Sequentis Health

Sequentis Health, a boutique primary market research consultancy in the healthcare space, recently established a physical footprint in the US – a major milestone and key company goal since the inception of the business in 2018. 



Proving that financial services transcends borders, we’re delighted to have opened our New York Office. Our first international office outside the UK allows us to deliver our financial services marketing expertise to existing clients and ambitious transatlantic pond hoppers. 

This is LD

This is LD’s full-service digital marketing and IT services for enterprise-level businesses have consistently delivered significant client successes for healthcare and medical technology companies operating in the U.S., paving the way for market expansion to meet industry demand.