CELEBRATING TRANSATLANTIC SUCCESS
The BritishAmerican Business (BAB) Transatlantic Growth (TAG) campaign highlights and celebrates the inspiring stories of businesses from SMEs to MNCs that underpin the transatlantic trade and investment relationship between the UK and the USA, creating growth, prosperity and jobs on both sides of the Atlantic.
The 2025 TAG campaign showcases companies that have invested in and grown in the US and the UK.
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TAG Awards 2025
The TAG Awards took place on the evening of June 19th at 116 Pall Mall in London.
View the photos from the 2025 TAG Awards and Networking Reception here.
UK Large Corporate Investment in the US
AstraZeneca
In November 2024, AstraZeneca announced $3.5 billion of capital investment in the United States focused on expanding the Company’s research and manufacturing footprint by the end of 2026.
US Large Corporate Investment in the UK
Warner Bros. Discovery
WBD plays a key role in the UK creative economy, touching most parts of the supply chain. The largest base outside the US and present for 90+ years, WBD invests in people – with 4000+ employees – content and studios, bringing UK audiences film, TV, games, news, sport and more.
UK Midsize investment in the US
Diaceutics
Diaceutics, founded in Belfast in 2005, has grown exponentially since its 2019 IPO, growing a strong customer base with 18 of the top 20 Pharma companies. The new HQ in Newport, NJ, strengthens US customer support, workforce growth, and precision medicine commercialization, reinforcing their commitment to transatlantic innovation and life sciences collaboration.
US Midsize investment in the UK
Entrust
Entrust is a global leader in trusted payments, identities, and data security, and in 2024 acquired Onfido, a UK-based global leader in identity verification. With the completed acquisition, Entrust now provides the most comprehensive portfolio of AI-powered, identity-centric security solutions.
UK SME Investment in the US
Clear Angle Studios
The new Clear Angle Studios LA branch was established to provide a permanent facility from which we could meet growing demand for our services in the home of the global entertainment industry, and follows our partnership with the CAA Vault.
US SME Investment in the UK
TAE Power Solutions
At TAE Power Solutions, we revolutionise electric mobility with a fusion-derived power management system. Our unique, modular approach to battery energy storage systems finds its roots in the distributed-inverter architecture. Our battery-buffered EV chargers tackle grid limitations— aiding faster installations and reducing costs for operators.
TAG Tracker 2025
Our 2025 TAG trackers recognises companies that have made transatlantic growth and/or investment in either direction over the past year. Read more about the companies and their investment and expansion plans process and future plans.
UK Growth and Investment in the US
Access Group
Access has had a presence in the U.S. since 2022, with a rapidly expanding footprint in construction and hospitality. The company has tripled in size, marking significant growth and establishing itself as a key player in the IT sector.
Aurrigo International
Aurrigo, a UK-based autonomous vehicle innovator, continued its global growth with the launch of a US office at Cincinnati/Northern Kentucky International Airport. Organically expanding through worldwide deployments, this move strengthens our presence in North America and supports rising demand for smarter airside operations.
Auspicious Group
Auspicious was formed in 2024, acquiring prestigious creative and digital agencies in the US and UK. The Group has an impressive client roster of businesses and brands. It is proud to be majority female owned and a WEConnect member supplier.
Bloc Digital Inc.
Bloc Digital Inc. marks our bold expansion into the U.S., bringing industry-leading digital visualization, immersive tech, and marketing solutions to North America. Strengthening global partnerships, we’re driving innovation, enhancing industrial communication, and delivering impactful digital solutions to a broader market.
Brouns & Co
Brouns & Co manufactures all-natural environmentally sustainable linseed paint in North Yorkshire, UK. Founded in 2011 by Michiel Brouns, over the last 12 months Brouns & Co has seen orders from the US increase by more than 100%, overtaking UK sales for the first time.
Charles Tyrwhitt
Founded in 1986, Charles Tyrwhitt has evolved from a mail-order shirt business into a distinguished global menswear brand. Renowned for craftsmanship, sustainability, and exemplary service, it seamlessly blends British heritage with contemporary elegance, continually redefining modern sophistication while adapting to an ever-changing fashion landscape.
Hyve Managed Hosting
In 2024, Hyve Managed Hosting launched a new US hub in Austin. For the past year, the company has been rapidly growing its American presence, increasing its headcount and expanding its customer portfolio to meet the rising demand for enterprise cloud services.
ISON Travel
Recognised as one of the UK’s leading travel management companies, ISON Travel has established a dedicated U.S. division. This true transatlantic capability and regional expertise enable ISON to deliver seamless travel programmes with operational and cost efficiencies, locally and internationally.
OakNorth
Launched in September 2015 by Rishi Khosla and Joel Perlman, OakNorth is the digital bank for entrepreneurs, by entrepreneurs. It provides bespoke debt finance of $500k up to tens of millions of dollars, as well as bespoke business banking services.
Panache Cruises
Panache Cruises, a UK-based luxury cruise seller, expanded to the US in 2023. After opening an Orlando office in 2024, they exceeded $10m in sales by 2025, thanks to UK-style employee engagement and tech-driven marketing. CEO James Cole is thrilled with their progress, predicting US sales to surpass UK in the future.
PureGym
PureGym, a leading international, low-cost gym operator, opened its first gym in the US in 2021 and operated three sites on the East Coast. In November 2024 the business acquired 56 Blink Fitness gyms, transforming its presence in the country.
T3
In 2024, T3 expanded into the US, appointing Google’s former Head of Responsible Innovation as Partner. We deliver trusted, business-aligned AI deployment and assurance – drawing on experience with 2 of the 3 largest global technology firms.
TechSera
What started as a vision to revolutionize supply chains has now taken a giant leap forward! We’re thrilled to announce the opening of our UK office, marking a new chapter in our global journey. With this expansion, we’re getting even closer to our partners, ready to transform supply chain operations across the UK and beyond.
The IN Group
The IN Group is a global talent solutions business. Since expanding into the US in 2019, we’ve accelerated our global growth by investing in talent, acquisitions, and regional offices – bringing our specialist recruitment and talent expertise stateside.
US Growth and Investment in the UK
Amazon
Amazon announces continued investment in the UK through an £8 billion Amazon Web Services (AWS) infrastructure investment, acquisition of the iconic Bray Film Studios, and launch of the free Amazon Innovation Accelerator programme for small and medium sized businesses.
BNY
For over 240 years, BNY has been creating solutions benefiting clients and communities globally. The UK has always been a core location for BNY, serving as our EMEA headquarters, and is central to where we grow our client base since we opened our first office there in 1967.
Buyers Edge Platform
Buyers Edge Platform is a family-owned company operating across 50 states delivering data, AI technology, and purchasing power to the foodservice industry. Our latest expansion takes us to Europe with operations in UK, Germany, Switzerland, Sweden, and more to come!
IOActive
In June 2023, IOActive opened its state-of-the-art cybersecurity laboratory and facility in Cheltenham, UK. IOActive continues to build on its global footprint for lab facilities and testing capabilities in order to make the world a safer place.
MikeWorldWide
MikeWorldWide continues expansion across North America, LATAM and EMEA. EMEA benefitting from significant investment in senior hires and technology innovations, including the launch of PRISMA.labs ai, a unique platform that fuses PR, AI and marketing intelligence to power modern communications
Phenix Salon Suites
Phenix Salon Suites, the first US salon suite concept to expand to the UK, has 415 locations with 30 more planned to open this year. Phenix is revolutionizing the beauty industry, creating opportunities for professionals to be their own boss.
rEvolution
With the acquisition of WePlay, rEvolution expanded both its global presence and performance marketing expertise. The deal enhances rEvolution’s EMEA presence, strengthens agency offerings to sports rights holders and global brand partners alike, and adds $400M in proven revenue-driving capability.
Salesforce
Salesforce is investing $4B in UK AI innovation. This includes the launch of its first-ever AI Center in London, which is focused on developing skills, collaboration, and responsible AI. This marks a major commitment to the UK’s digital future.
South Carolina Department of Commerce
Last October, the South Carolina Department of Commerce announced the opening of its United Kingdom office in London. The new international office is led by Managing Director Roxana Gonzalez to bolster the state’s transatlantic trade and investment efforts.
Stax
Stax made a bold entry into the UK market with the acquisition of a London-based consultancy, appointing respected private equity advisor Phil Dunne to spearhead growth. Rapid expansion led to a move to Mayfair, strengthening expertise with top-tier hires across healthcare, fintech, consumer, and value creation.
Viasat
In May 2023, California-based Viasat completed its acquisition of UK-based Inmarsat, combining the teams, technologies and resources of the two companies to create a new global communications partner.
