The BritishAmerican Business (BAB) Transatlantic Growth (TAG) campaign celebrates the transatlantic trade and investment relationship, the world’s strongest bi-lateral economic relationship, and recognises companies from SMEs to MNCs that invest in the transatlantic economy, creating growth, prosperity and jobs on both sides of the Atlantic.

The 2021 virtual TAG campaign showcases companies that have invested in and grown in the U.S. and the UK and brought them together for two virtual roundtable discussions. 

TAG Tracker 2021

Our 2021 TAG trackers recognises companies that have made transatlantic growth and/or investment in either direction over the past year. Read more about the companies and their investment and expansion plans process and future plans. 

UK SME in the U.S.


Alphagreen is Europe’s leading marketplace and technology provider, focused on CBD and other natural health and wellness solutions. It connects consumers, brands, and retailers in a unique symbiotic relationship. Alphagreen has enjoyed phenomenal growth since its UK launch and has grown from listing just four brands to 190 brands with more than 3,200 products.

UK Launch/Expansion in U.S.


Arrival is reinventing the automotive industry with its entirely new approach to the design and assembly of electric vehicles. Low CapEx, rapidly scalable Microfactories combined with proprietary in-house developed components, materials and software, enable the production of best in class vehicles competitively priced to fossil fuel variants and with a substantially lower Total Cost of Ownership.

UK SME in the U.S.

B4B Payments

B4B Payments provides smart and flexible payment processing solutions, which enable any size organisation to manage expenses, simplify payroll and offer employee rewards and incentives.

U.S. SME in the UK

Blackhall Studios

Blackhall Studios offers complete services for all types and sizes of productions – from small independent films to scripted television series to tent pole movies. The ever-expanding in-town Atlanta studio complex spans nearly 150 acres across two adjacent campuses.

UK Launch/Expansion in U.S.


Bluecube is an established provider of outsourced IT solutions and exists to make its clients’ lives easier. Bluecube offers strategic IT support so that businesses are not limited by technology and their staff are not needlessly pre-occupied by IT.

UK SME in the U.S.

Briggs Automotive Company

BAC is the British manufacturer behind the world’s first road-legal, single-seater supercars: the iconic #BACMono and new #BACMonoR. Based in Liverpool, UK, with dealerships around the world, BAC was created with the goal of providing the purest, most authentic driving machine.

U.S. investment in UK


Brightstar is a device protection company, trusted by many of the world’s biggest brands, telco’s and banks to resolve their customer’s tech problems. Whether a device is lost, stolen, broken or the user does not know how to use it, Brightstar resolves the issue.

UK SME in the U.S.

Dr. Heff's Remarkable Mints

Dr. Heff’s Remarkable Mints were invented by two dentists. They found patients suffered from tooth decay despite fluoride toothpaste so created a unique dental mint, backed with international university research, protecting teeth at the moment damage occurs: 24/7 dental care.

UK SME in the U.S.


Fidel is a payments API platform for developers, providing tools to build frictionless, real-time, and personalized products on top of Visa©, Mastercard© and American Express© payment cards.

U.S. SME in the UK


California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles.

U.S. Launch/Expansion in UK


JetBlue is ready to disrupt the transatlantic market with a whole new level of service, comfort and low fares from New York to Heathrow and Gatwick—including free wi-fi, seatback entertainment, curated menus of fresh fare and beer, wine and liquor.

UK SME in the U.S.


Creating road surfaces from waste plastics that would otherwise end up in landfill, MacRebur’s mission is to help solve two world problems; to help solve the waste plastic epidemic, and to enhance asphalt used to make road surfaces around the world.

UK SME in the U.S.


NECIT Services provides global inspection, audit and expediting services globally with field personnel in over 75 countries. Their head office is based in North East England with satellite offices across Europe and their newest location Houston, Texas.

UK SME in the U.S.

Shemesh Automation

With 30+ years’ experience, Shemesh delivers A-Z automated packaging solutions to major manufacturers around the world. Our turnkey lines including filling, capping sealing and labeling machines are used throughout the Nonwovens, Food & Beverage, Pharma, Cosmetics and Chemicals sectors. 

U.S Launch/Expansion in UK


Slalom is a modern consulting firm focused on strategy, technology and business transformation. We redefine what’s possible, and create what’s next. We combine personal connections in our local communities with global scale.

UK SME in the U.S.


Smart is a global retirement technology provider and the only cloud-based API record-keeping platform (PaaS) in the retirement space. As leaders in retiretech, they are constantly expanding their platform through innovation and collaborating with strategic partners in different regions around the world.

UK Launch/Expansion in U.S.


Ten10 is a technology professional services and automation company.  We provides tailored software testing, DevOps and Robotic Process Automation (RPA) solutions and delivers them flexibly, enabling customers to release the full business value of their software and digital programmes.

U.S. Investment in the UK


TTEC is one of the largest global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.  2020 has demonstrated that previously desirable technology options like process automation, AI, smart analytics and hybrid or multi cloud are now essential for business survival.  Learn more about how we’ve continued to help brands grow.  

U.S. Investment in the UK

Tyson Foods

Tyson Foods, Inc. is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 and headquartered in Springdale, Arkansas, United States, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, and ibp®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do.

U.S. Investment in the UK


Founded in 1907 as a messenger company in the United States, UPS has grown into a global corporation by enabling commerce around the world. Today, it’s the world’s largest package delivery company and the premier provider of global supply chain management solutions.

U.S. Investment in the UK


Wingstop, the award-winning wing concept with more than 1,500 locations worldwide, announces minority investment in Lemon Pepper Holdings Ltd, which operates its UK business. The investment follows strong performance in the UK and underscores the brand’s confidence and desire to grow in the market.

Sponsored By

Hear from Rachel Shatliff, Managing Director & Head of International Subsidiary Banking, HSBC UK, and Jaron Campbell, Managing Director and US Head of International Subsidiary Banking, HSBC, when they BritishAmerican Business CEO Duncan Edwards about why tracking and highlighting the inspiring stories of transatlantic investment is so important.

In Partnership With

Past Events

TAG brought together business leaders, political representatives and key stakeholders for two executive roundtable discussion


Emma Sherborne
Manager, Events and Marketing
+44 (0)20 7290 9875

Alice Mount
Director, Strategic Partnerships and Events
+44 (0)20 7290 9873