BritishAmerican Business (BAB) is proud to present the Transatlantic Growth 2022 Tracker and virtual roundtable discussion. This campaign celebrates the special relationship and recognises companies from SMEs to MNCs that continue to invest in the transatlantic economy, create growth, prosperity and jobs on both sides of the Atlantic.
This roundtable brings together senior executives from a selection of companies recognised for their contributions to ‘Transatlantic Growth’ over the past year. The simple objective of this virtual roundtable is to convene a discussion with U.S. Headquartered companies on how they took on the process of UK expansion and/or investment. Companies will share their processes behind the decision, how/if they have adapted to the current challenges and digital transformation and their leadership strategies for future transatlantic growth and investment. Companies will be asked to comment on;
Companies will be asked to comment on;
- An overview of their company and their recent UK growth
- The barriers and opportunities of transatlantic expansion
- The decision-making process and strategies behind choosing certain states/markets to invest/expand in
- Approaches to market and cultural differences
- Future investment plans
The virtual roundtable provides interactive conversations with attendees where all guests can share their experiences. The session will be moderated by a BAB representative, with a transatlantic financial services and aviation perspective from sponsor partners HSBC, Delta Air Lines and Virgin Atlantic.