BritishAmerican Business, in partnership with Brandpie, is delighted to welcome you back to our Power of Purpose Series exploring the crosscutting idea of purpose in business. Join us for an exclusive chat with Scott Kirby, CEO, United Airlines, where Scott will share his philosophy on purpose and how it plays a key role in driving United Airlines’ sustainability goals and business strategies.

Our discussion will cover United’s ambition to make aviation sustainable with a plan and portfolio to reach net zero by 2050 without traditional offsets. Scott will discuss United’s tangible progress with investments in decarbonizing the industry through its United Airlines Ventures arm. Scott will also share his insights on how purpose helps him inspire, engage and create a culture of inclusion.