Man Bites Dog | What’s the Story Behind Man Bites Dog?
At Man Bites Dog, we’re often asked to explain our name. It’s an old journalistic saying denoting the definition of a good story: dogs biting people = banal; people biting dogs = rare and interesting! We apply this formula to thought leadership for B2B brands, where services are intangible and differentiation is a challenge. The only way to sell intelligence is to demonstrate it – and that’s where the Man Bites Dog principle helps us cut through to C-Suite buyers.