News from BAB’s Members, Thought Leadership from BAB Members

Man Bites Dog | What’s the Story Behind Man Bites Dog?

At Man Bites Dog, we’re often asked to explain our name. It’s an old journalistic saying denoting the definition of a good story: dogs biting people = banal; people biting dogs = rare and interesting! We apply this formula to thought leadership for B2B brands, where services are intangible and differentiation is a challenge. The only way to sell intelligence is to demonstrate it – and that’s where the Man Bites Dog principle helps us cut through to C-Suite buyers.

His Majesty’s Trade Commissioner for North America, Oliver Christian: “If you build in Britain, we will back you”

Chancellor Rachel Reeves’ budget puts growth at the heart of Britain’s economic mission. With £120 billion in capital investment, the lowest Corporation Tax in the G7, and enhanced incentives for startups and scale-ups, we’re creating the conditions for business to thrive. The UK is creating fiscal stability through robust economic rules whilst investing in infrastructure and innovation. For American businesses seeking stability, world-class talent and partnership – Britain is open for business and ready to back your growth.