News from BAB’s Members, Thought Leadership from BAB Members

[CORE THOUGHTS] Outstanding Branding – Promotional Products: The Forward-Thinking Way of Marketing.

Sarah Penn Chief Executive Officer, Outstanding Branding Every day, businesses are looking for unique and innovative ways to market their brand and stand out from the crowd. Investing in promotional products is a great long-term strategy for increasing brand awareness and keeping customers interested. Exciting and useful products are available for companies to put their…

Vodafone: Driving Experiences in a Digital World

Andrew Morawski President and Chairman, Vodafone Americas Driving Experiences in a Digital World Business today faces an unprecedented challenge: meeting the digital needs of millennials. Known as the “experience generation,” millennials have entirely different expectations for how they live and work than previous generations do. Often, millennials place more value on experiences than on material…

[CORE THOUGHTS] Farkouh, Furman & Faccio – The Benefits of Cloud-Based Software: The Future is Now

Zane Parry  Director of Small Business Services, FF&F “It is no longer a question of if—but rather when—companies will completely move their operations to the cloud. The cloud is transformational and foundational to the future of business, driving the ability to connect with customers and provide experiences never before imagined. Products become services, services become…

[CORE THOUGHTS] Valent Communications – Everything You Need to Know About Employee Engagement in 971 Words

Angus McCallum Founder, Valent Communications It’s official – as the Bureau of Labor Statistics just reported, unemployment is at record lows across the economy.  That’s the good news.  The bad news – and it’s no news to employers – is that companies are finding it harder than ever before to fill vacant positions and keep the…