BAB, in partnership with Omnicom, is bringing together voices from the private, public and academic sectors to discuss the importance of Health Equity strategy and programming. We will explore how global Health Equity challenges are mounting, yet present a powerful opportunity for private and public health stakeholders to unite to drive more durable outcomes for both business and society.  The session will explore specific approaches and best practice to better connect the health of society with business imperatives to drive growth and innovation.